A customer success manager is responsible for guiding customers through the sales process and into the support phase. Unlike customer support, customer success forms a direct relationship with customers and provides them with coaching and timely value propositions and helps customers grow and achieve goals while simultaneously strengthening the customer's relationship with the business.

A sales representative is someone who showcases and sells a product or products to businesses, organizations, and government agencies, rather than selling directly to consumers. Sales representatives are critical to the manufacturers and wholesalers, as they are the ones that promote and market the merchandise for them.

Software developers conceive of, design, and build computer programs. Some develop new applications for mobile or desktop use, while others build underlying operating systems. Either way, software developers identify user needs, build programs, test out new software, and make improvements.

The UX (user experience) industry is expanding at a rapid pace right now and essential to product development. However, its function still remains a mystery to many (even CEOs and managers) because of its relative newness. UX design takes on the task of improving user satisfaction with a product by making its usability, accessibility, and interaction better. It brings together traditional human–computer interaction design, and looks at improving all areas of user experience with a product or service.